Top 5 Beauty Retail Apps Performance in Lithuania Q2 2025

In the second quarter of 2025, the beauty retail app landscape in Lithuania saw varied performance across the top five applications. According to data from Sensor Tower, these apps demonstrated distinct trends in downloads and active user engagement.

Douglas Lietuva experienced a notable surge in weekly downloads, climbing from approximately 1.9K at the start of April to a peak of 6.5K by the end of June. Meanwhile, weekly active users showed a steady increase, growing from 32.9K to 35.6K during the quarter.

Notino: profumi e cosmetici maintained a consistent download rate, with fluctuations between 650 and 1.8K downloads weekly. Active users fluctuated slightly but remained around 5K to 6K throughout the quarter.

Drogas achieved a stable download pattern, with numbers ranging from 424 to 1K weekly. Although specific active user data was unavailable, the steady download figures suggest stable user engagement.

MAKEUP - Beauty without limits saw a gradual decline in downloads, starting at 234 and tapering to 158 by the end of June. However, active users consistently increased from 849 to 1.2K, indicating growing user retention.

Lastly, Mein dm observed a modest download rate, with numbers hovering around 100 weekly. Active users remained relatively stable, fluctuating slightly around 1.7K.

These insights into app performance in Lithuania provide a comprehensive view of the beauty retail space, highlighting the dynamic nature of user engagement and app downloads. For more detailed analytics and insights, visit Sensor Tower.